About AFONKA

Founded in June 2024, ORALICS was born out of a deep understanding and love for women's elegance and independence. At the beginning of the brand, ORALICS started as a niche design, focusing on the fusion of high quality and wearability, creating fashionable and individual expression for urban women. In just two years, ORALICS has quickly made a name for itself in the women's fashion industry and won the love and trust of many consumers thanks to its unique design language, exquisite workmanship, and continuous optimisation of the customer experience.

Along with the continuous enhancement of brand influence, ORALICS has completed the transition from a single product line to a diversified style layout, covering a variety of scenarios such as commuting, leisure, holiday, party, and so on, to satisfy the needs of different women in multiple identities to wear.

Future Development Direction

In the future, ORALICS will continue to adhere to the spirit of originality and expand more style series and category combinations with the core of ‘design-led and quality-oriented’. At the same time, we will accelerate the layout of the new online and offline retail model to improve the efficiency of the supply chain and customer service experience. The brand plans to expand to overseas markets, spreading oriental aesthetics and modern femininity through social media and global e-commerce platforms, and continuing to build an independent women's fashion brand with international influence.

ORALICS｜2025 Brand Development Direction

After a year of precipitation and growth, ORALICS has achieved milestones in product development, brand recognition, and user engagement. In the second year, we will take ‘seeking change while maintaining stability and deepening brand value’ as the core to further promote the brand in the direction of specialisation and systematisation.

1. Deepening and upgrading of products
ORALICS will, on the basis of maintaining the existing style, launch more segmented series of products, such as high-end commuter line, light dress series, and basic versatile line, to meet the needs of women of different ages in a variety of scenarios. Fabrics and shapes will focus more on texture and comfort to enhance the overall competitiveness of the products.

2. Strengthen brand tone and visual unity
We will carry out systematic visual upgrades based on the brand keywords of ‘intellectual, independent, and flexible’ to unify the brand tone and strengthen the brand memory of consumers, and at the same time, we will strengthen content marketing and output more infectious wearing scenarios and lifestyle content.

3. Expanding the private domain and membership system
ORALICS will build a more mature membership system to enhance user stickiness through exclusive discounts, limited edition pre-sales, and birthday privileges for members. Meanwhile, ORALICS will further develop private community operations and establish closer interaction and a co-creation mechanism with core users.

4. Launch an offline flash mob and a multi-platform layout
While maintaining stable growth in online e-commerce channels, ORALICS plans to launch offline flash mob activities in key cities to enhance brand exposure and the offline experience. In addition, it will expand the matrix placement of content platforms such as Xiaohongshu and Jieyin to improve conversion efficiency further.

5. Initial Trial in Overseas Markets
In the coming year, we will enter the Southeast Asian and Middle Eastern markets in a lightweight manner to test the acceptance of ORALICS's style by overseas users, and to accumulate data and experience for the subsequent international development.